Measure, optimize, and plan your TV against business outcomes. During the Olympics promotional period, all Chobani product packaging will feature the official Team USA shield and Olympic rings. Plug in TV to the rest of your data and marketing stack.

There will be three new flavor introduced with the Rio-inspired Olympic theme including: Limited Batch Guava, Limited Batch Watermelon and Chobani “Flip” Greek Yogurt Limited Batch Mango Passion Power (a mix of pie crust pieces and Brazil nuts). Chobani Greek Yogurt is available nationwide, as well as in Australia, the UK and Canada. Making no progress with Russian officials, Chobani eventually donated the yogurt. Like our athletes, we’ve always believed that making choices grounded in goodness and integrity pave the way to greatness. Chobani TV Spot, 'Melissa Stockwell's No Bad Stuff Philosophy' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Its founder, Hamdi Ulukaya, is a Turkish immigrant and outspoken defender of refugee rights. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. - Last updated on TV marketing doesn't need to be in a silo. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed.

In September 2015, Chobani Flip yogurt had a 35% share of the total yogurt mix-ins segment and 50% share of all Greek mix-ins, according to the company. See the positions. Chobani TV Spot, 'Alex Morgan's #NoBadStuff Philosophy' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Launched in 2014 Chobani’s Flip yogurt format combines Greek yogurt with dry mixed-in ingredients and was called the yogurt brand’s “next billion-dollar platform” by Kyle O’Brien, Chobani’s executive vice president for strategic channels, during the 2016 Canadean Dairy Innovation Summit in Amsterdam. The latest thought leadership, blog posts, announcements and press mentions, Connect with at these industry events. Free newsletter The athletes participating in Rio’s Team Chobani marketing include Alex Morgan, 2016 women's soccer Olympian and a gold medalist; Melissa Stockwell, 2016 paratriathlon Paralympic hopeful and 2008 Paralympian; Marlen Esparza, 2016 women’s boxing hopeful and a bronze medalist; Jordan Burroughs, 2016 men’s wrestling hopeful and four-time medalist (including three consecutive golds); Allyson Felix, 2016 women’s track & field hopeful and six-time Olympic medalist; Morgan Brian, a first-time women's soccer Olympian; Ashton Eaton, 2016 men’s track & field decathlon hopeful and two-time gold medalist; Allison Jones, women’s para-cycling hopeful and a six-time Paralympic Games competitor with more than a dozen medals; and Luis Gil, 2016 men’s soccer contender and member of the U-23 Men's National Soccer Team. The new launch marks Chobani’s third Olympic sponsorship of Team USA in a contract that extends through 2020. Copyright - Unless otherwise stated all contents of this web site are © 2020 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics: Be in the know of how your TV Ad is performing. Greek Yogurt Revolution, Free newsletter Such infringement can cover the use of read more: Your email address will not be published. 3 Steps of Dairy Production in Need of Better Technology, Dairy innovation for health-conscious consumers - October 15th - 12 PM EDT, Environmental Monitoring Program- Introduction Guide, Dairy innovation for health-conscious consumers - October 14th - 10:30 AM CEST, Water & Energy Savings with TurboClean® Elements, Sign up to our free newsletter and get the latest news sent direct to your inbox, Processing Equipment & Systems, Automation, Control, Packaging & Packing Materials, Containers, News & Analysis on the Dairy Industry & Markets. For more information, please visit or connect with Chobani on Facebook at Facebook.Com/chobani.

Chobani TV Spot, 'Melissa Stockwell's No Bad Stuff Philosophy'. Please include at least one social/website link containing a recent photo of the actor. Don’t believe anyone who says you aren’t good enough. But the New York-based Greek yogurt brand Chobani beat Brazil to it. Triathlete Melissa Stockwell cuts through open water and then plays with her son as she tells viewers that she is proud to have served for her country as a soldier and is proud to serve her country again as a member of the U.S. Paralympics team. Retail & Shopper Insights, #nobadstuff @Chobani, — Alex Morgan (@alexmorgan13) July 7, 2016, And while few of them are A-List, household names, one is. The Rio de Janiero Olympic-themed line will feature two of Chobani’s more recent and successful product launches: Limited Batch and Flip yogurt platforms. As Tragedy Unfolds, Facebook Live and Twitter’s Periscope Earn Kudos, 5 Questions with Will Harrison, Head of Brand Marketing at The AA.

The series of spots—with 26 videos, its biggest video push and content marketing to date—includes a decathlete, a female boxer, a wrestler and, most inspiring, a former military paratriathlete. #NoBadStuff is anchored by USA soccer star Alex Morgan (who’s also starring in a P&G #ThankYouMom Rio 2016 spot). We also discuss Chobani as a brand with purpose. Ulukaya recently gave a … Chobani Greek Yogurt has introduced a line of three limited edition yogurt flavors, inspired by the upcoming 2016 Summer Olympic and Paralympics Games in Rio de Janiero. The Limited Batch yogurt flavors have also proven successful for Chobani, according to O’Brien. Please be aware that our site is best experienced with Ad Blockers turned off. The products will be available in grocery stores across the US beginning at the end of April and will be available through the end of the summer while supplies last. For the 2014 Sochi Winter Games, Chobani produced more complex mini-documentaries about Team USA skiers visiting the Chobani factory and a group of participants who lit up the desert using only pedal power. We love what our Team Chobani athletes stand for both as competitors on the field and as people off the field.

If anyone remembers Chobani from 2014’s Sochi Games it is likely because of the brouhaha that erupted when Russia blocked Chobani shipments to US athletes due to Russia’s obstinate customs paperwork concerns inciting on “approved veterinary certificates.”. And the brand intends to have a much smoother games than it did in 2014 at Sochi. Submissions without photos may not be accepted. Subscribe, By Mary Ellen Shoup Chobani’s “Naturally powering Team USA” tagline for the London and Sochi Olympics has this time been evolved to “You can only be great if you’re full of goodness,” accompanied with #nobadstuff for social media outreach. Great pay, benefits, and culture.

Your email address will not be published. Chobani, which calls itself “America’s #1 Greek Yogurt Brand” and says it controls 37 percent of the US Greek yogurt market, saw its rival yogurt-makers take umbrage at the notion that their yogurt was the “bad stuff” to Chobani’s “good stuff.”.

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