In September, former 49ers quarterback Colin Kaepernick became the new face of Nike's "Just Do It" campaign. This story is part of Only A Game's Thanksgiving Leftovers Show. A timely lesson for brands with a social conscience. Petrzela isn’t so sure. Please stop using the "you just don't understand it!" Wieden+Kennedy has long showcased quality creative year after year for the brand. Don't throw rocks and then hide your hands. // 1 tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward. And as surprising as the origin of "Just Do It" may be, she says it actually captures the individualism — the “I’m in control” spirit — of the 1980s.
And not just to showcase in their boardrooms, but in their creative rooms and in their leadership. ", "But then the rest of 'Just Do It' comes from a very different source, which was Nancy Reagan’s 'Just Say No' campaign,” Petrzela says. This is probably the worst time for brands to "join the conversation," especially if the brand does not practice what it preaches. Floyd died Monday in Minneapolis when a police officer pressed his knee into the back of Floyd's neck after he was put in handcuffs and was lying face down on the ground. Change THAT. "We hope that by sharing this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future.". Allow workers the freedom to join a union and engage in collective bargaining. AKQA and Nike turn sky into canvas for creativity with Air Max AR drive. But in 1987 they were having kind of a tough time. ", Kendra Jones, creative director at Critical Mass, also has a poignant point: "Brands should speak out only if they are also going to take a good, hard, long look inward.
The brand famously known for its campaign encouraging you to get out there and "Just Do It" is flipping the switch and urging people "Don't Do It" in new messaging focused on race. However, Kassandra Pollard, associate creative director at Momentum Worldwide, feels differently. Leak of the Ernst & Young report from Nike headquarters (NYT 11/8/97) So, Petrzela says, the Nancy Reagan/convicted murderer mashup might seem strange, but the slogan’s success actually makes sense. The Challenges feature on the Nike+ Running app enables runners to set a distance goal, invite Nike+ friends to join and race to the virtual finish line. By forming a multi-year, multi-million dollar contract with Nike, the U. of Michigan has allowed its coaches, staff and athletes to become walking billboards for Nike, and its players, sports team and prized M logo synonymous with the swoosh.
Per CNN's Kay Jones, Carma Hassan and Leah Asmelash, Taylor's mother filed a wrongful death lawsuit against the police officers involved on the grounds that they "should have called off their search of Taylor's apartment because a suspect police were looking for had already been arrested by other officers executing a warrant at a separate location.". . In September, former 49ers quarterback Colin Kaepernick became the new face of Nike's "Just Do It" advertising campaign.