It featured Colonel Harland Sanders’ head, sporting his typical bowtie, with the words Kentucky Fried Chicken to the left. SECTION 2 - KFC LOGO USAGE 2.1 KFC Logo Master Formats & Colours 2.2 Master Signage Formats & Colours 2.3 Colonel Face Tone Reproduction Guidelines 2.4 KFC Lettertype Formats and Colours 2.5 Kentucky Fried Chicken Script Formats 2.6 KFC Proprietary Classic Script Font 2.7 Logo Cropping Guidelines 2.8 Important Logo Trademark Guidelines The logo was Trading blue, thinner lines for thicker, black ones was a very bold move. The reasoning KFC gave behind this was that the word "fried" was often associated with very unhealthy foods and that their menu went beyond just fried chicken. Privacy  | 

And today, we are going to talk about those elements used by designers to generate the company’s image as it is perceived by the public. During the last twenty years of his life, Harland Sanders never wore anything other than his trademark outfit in public. Being the face of the company, Colonel Sanders started being known throughout the country. Olive Garden Logo Design History and Evolution, Chipotle Logo Design, History, & Evolution: Everything You Should Know, Taco Bell Logo Design: History, Evolution, And More, Caribou Coffee Logo Design History and Evolution. The third KFC logo came to life in 1991, and it started approaching the version we know today. By using, you agree to our Privacy Policy, Follow us to get inspiring color palettes everyday, By using, you agree to our. With this logo, the signature mansard roofs on restaurants were updated from the brown shingles to the new red plastic strips. The company has maintained an outstandingly con It featured the Colonel, still outlined in blue, on a red background. Next, the KFC logo went through a number of changes in 1978. This was happening in 1950, as Sanders started growing a goatee, wearing a white suit, and his classic string tie. Previously, the company was known as Kentucky Fried Chicken. Red has been the main color of the KFC logo ever since 1991. This version lasted until 1991. He even bleached his goatee and mustache to match the white of his hair and suit. It also started sporting blue, as designers changed the Colonel’s outline from black. Entire teams of designers spend weeks, if not months, attempting to come up with the perfect logos for each market sector and timeline. This site uses Akismet to reduce spam. The three main meta-design elements featured in the KFC logo are the color, the shape, and the font of the logo. Click on the image to view the PDF. Because of this, many restaurant chains use the color in their logos. The Colonel’s face was also retouched, shortening the bow and streamlining the logo. Previously, the company was known as Kentucky Fried Chicken. It was risky, because any such design change can negatively influence the way the public sees and perceives the company.

According to multiple sources, Harland David Sanders started selling fried chicken out of his Kentucky-based restaurant during the Great Depression. Three letters, KFC, complete the logo, appearing just below Sanders’ shoulder. Placed on a crimson background, the logo got rid of the blue and brought the black back to Sanders’ outline. This version of the logo appeared in 1952 and lasted until 1978.

Instead of the old hand script, the logo now sported a more professional, serif typeface. The KFC Logo is predominantly red and white, and features light beige to represent The Colonel’s skin tone. Other topics we are going to approach are the logo’s design elements, as well as some of the less-known facts about the company. Also frequently used by restaurant chains, white is a very good color to evoke trustworthiness and safety.

A color frequently associated with energy, power, and determination, red also possesses some other qualities. If you continue to use this site we will assume that you are happy with it. And this inevitably leads to a more negative public opinion and lower sales. The logo featured a series of progressively thicker red bars, with the letters KFC underneath. […] shapes, but notice how the image of Colonel Sanders remained consistent throughout the history of KFC’s logo […], Your email address will not be published. The KFC logo only became the KFC logo in 1991. In this article, we are going to talk about the history of the KFC logo, and about how it is perceived by the public. The original KFC logo was created by Lippincott & Margulies in 1952. The Hex, RGB and CMYK codes are in the table below. An apron was added to the Colonel’s outfit, and the KFC text was moved above his shoulder. Belonging to one of the most renowned fast food restaurant chains in the world, the KFC logo has millions of fans. Contact  | 

This was the first time the Colonel was depicted as more than just his head.

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